Strategic Design Meets Human-Centered Innovation
I solve complex problems through strategic design thinking and deep user empathy. My approach bridges the gap between ambitious business goals and real human needs, creating products that don't just work—they transform how people experience technology.
Human-Centered by Nature
Creative with Structure
Driven by Impact
Grounded in Empathy
Featured Projects
About me
My design expertise is grounded in comprehensive Industrial Design training from Universidad Icesi in Colombia, where I developed a systematic approach to transforming complex challenges into clear, actionable solutions.
I excel at conducting thorough user research and market analysis to uncover genuine customer insights, then leverage advanced ideation methodologies to generate innovative concepts that address real business needs. My strength lies in conceptualization—taking abstract business visions and translating them into concrete visual strategies using proven design frameworks and structured thinking processes.
I ensure every solution is validated through rigorous user testing and iterative feedback integration, because effective design must perform in real-world applications, not just look impressive in presentations.
My methodology delivers consistent results through a disciplined process that guides projects from initial discovery through to polished final deliverables, ensuring alignment between creative vision and business objectives at every stage.
Born in Cali, Colombia
Graduated from Freinet High School: Billingual Senior with emphasys in research.
Cali, Colombia
2022-2024
Master in Business Administration, MBA
University Canada West,
Vancouver, Canada